From medical diagnosis to design.
A story about having a vision.

If I had to describe my journey in one word, it would be image. I have always been fascinated by its power to convey information and emotion, but my journey to this point has been an unusual one.

Before designing brands, I was a veterinarian specializing in diagnostics imaging. For years, I trained my eye to see beyond the surface, analyze complex structures, and interpret shades of gray that others overlooked. That discipline of detail and scientific rigor stayed with me, but my soul craved for more color.

That's how I took the natural step towards my great passion: graphic design.

Today, that rigor is intertwined with creative freedom. I am pursuing a master's degree in Graphic Arts at National University of Arts in Bucharest, where I constantly refine my technique. Whether I'm modeling 3D objects in Blender, vectorizing ideas in Illustrator laying out stories in InDesign and Photoshopmy goal remains the same: to craft authentic visual identities that breathe, carry meaning, and stand the test of time.

I am constantly evolving, learning from every project, because I strongly believe that graphic design, like medicine, is a profession in which you never stop discovering.